We've saved health and fitness businesses and entrepreneurs




Schedule a  free  assessment today.

Through our free one-on-one consultation, we will dive into your business to better understand your tax problems and solutions - whether a chiropractic office, gym owner or personal trainer.

Our tax planning
process and philosophy

We take a proactive approach to tax planning and strategy.
We account for all your variables to take the stress out of the process.
Unlike traditional CPAs, Money Muscle works with you throughout the year.
We change with your business needs throughout the year that pay off big during tax season

"We saved a ton of money with tax-saving tactics we had no idea about.”

Working with Ashley has been a relief, and let's be real: that's the best thing you can hope for with any CPA.

She responds to communication on a timely and helpful basis, and she doesn't "surprise" you with an invoice for it. She makes everything easy. We used to have to drive an hour out to work with our CPA in town, and it just didn't make a lot of sense with how everything else is usually conducted online now. So not only is it way easier working with Ashley since everything is online, but you can tell she wants to work hard to deliver the best service to her clients. She is far from complacent, and that puts me at ease, knowing I can trust her.

Most importantly, she saved us a ton of money last year with tax-saving tactics we had no idea about. I can now rest assured we're in good hands! Thanks for everything Ashley!

Our Focus

Managing people’s health and wellness is hard. Money Muscle makes your tax planning stress-free and simple to save you a ton of money.

Healthy Taxes
Saving Money
Reducing Stress

Meet our founder and CEO

Ashley Shepherd, aka “The Fit CPA,” is a certified public accountant turned entrepreneur focused on helping health and fitness entrepreneurs, such as gym owners, personal trainers, chiropractors, physical therapists, and other health and wellness professionals lower their tax liability through proactive tax planning and strategy to keep more cash in their pockets.

Before founding Money Muscle, Ashley experienced every possible avenue of accounting, including public accounting, governmental for the City of Phoenix, Arizona, corporate America with CVS, and small business. Throughout that time, she freelanced to help business owners in different industries with their accounting and taxes.

Her desire to be an entrepreneur kicked in after being entirely transformed by her health and fitness journey. Today, she works with health and fitness business owners and entrepreneurs to solve problems through maximizing deductions and implementing tax-reducing strategies.

Let’s work together!

Book a session to walk through how Money Muscle can save you, and your business, serious money and create a healthier tax strategy. 

Book a strategy CALL

Our Mission

Money Muscle wants to build tax plans and strategies to keep more money in your pockets while making the process straightforward and stress-free.

Our Vision

We know running a business is hard, and that fitness and health and wellness professionals are good at building strategies and plans for people to improve their health and wellness. Money Muscle wants to take your business' goals to the next level.